May 14, 2012
I’ve had the good fortune to spend a lot of time around many different types of companies, in a bunch of different industries. Â And I’ve learned something about corporate values. Some companies like to make money by creating products and services that...
Nov 3, 2011
Whenever I start a new business, one of the first things I need to do is get a corporate logo; most people don’t think a business is real until it has a logo. It’s a pain in the neck, and pretty expensive–both in time and money. First, I have to...
Jun 28, 2011
How do you describe your market? When I ask people to describe their market, they often say something like, “Most of our customers are in their mid-20s, just out of college.” Or they might use titles: “Our customers are CIOs at healthcare...