I’m Frederick Giarrusso.
I am passionate about innovation, and engaging the creative spirit in places people might not expect. So I live at the intersections of art and technology, the creative and the inspirational, and cultures around the globe—because I love bridging communities and bringing people together. This has led me to create a number of new businesses and industries.
As humans, we strive to improve the world around us—to leave it better than we found it. And that drive has been accelerating. Over the past 25 years, we’ve seen a dramatic shift in the business world. Industries and institutions that went unchanged for decades, or even centuries, are now being shaken up, and reconstructed. No one is immune. This change requires existing companies to evolve and is creating historic opportunities for new companies to grow. We definitely live in exciting times.
I’ve been fortunate to be able to create and advise revolutionary companies in industries like software, aerospace, education, energy, life sciences, and financial services.
As companies grow they have a choice: they can try to out-perform their larger, more established competitors with operational superiority, or they can seek to “change the game.”
“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself.
Therefore all progress depends on the unreasonable man.”— George Bernard Shaw
Who is a game-changer? Some of them are household names: like Apple, who reinvented the computer, then the music distribution business, then the mobile phone, and then the computer again; Amazon, who reinvented shopping; Google, who reinvented both search and advertising; Uber, who reinvented taxis, and Netflix, who reinvented video rental.
Others are less familiar: like Silicon Graphics (SGI), who made breakthrough computer graphics easy and widespread; Salesforce.com, who pioneered software-as-a-service when they created a web-based application for sales teams; or my own Rotary Rocket Company, who helped pioneer private space launch services and inspired a new space industry.
What these companies share is a vision that allows them to disrupt their traditional industry and create permanent change. Their dreams become the world’s future, and our children’s present.