I’m Frederick Giarrusso.
I help companies that are passionate about creating revolutionary change in their industry.
Over the past 25 years, we’ve seen a dramatic shift in the business world. Industries and institutions that went unchanged for decades, or even centuries, are now being shaken up. No one is immune. This change requires existing companies to evolve and is creating historic opportunities for new companies to grow. We are fortunate to live in such exciting times.
I have a passion for entrepreneurship and business innovation. I’ve been fortunate to be able to create and advise revolutionary companies in industries like software, aerospace, energy, predictive analytics, life sciences, and financial services. These days, I sit on several boards and continue to work with some of the most promising companies around.
I hold a Ph.D. in Management Science and Engineering from Stanford University, where I studied decision analysis and helped revamp and teach the world-leading entrepreneurship program. This has put me in a unique position to work with some of the world’s leading companies, and most promising entrepreneurs.
As companies grow they have a choice: they can try to out-perform their larger, more established competitors with operational superiority, or they can seek to “change the game.”
“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself.
Therefore all progress depends on the unreasonable man.”— George Bernard Shaw
Who is a game-changer? Some of them are household names: like Apple, who reinvented the computer, then the music distribution business, then the mobile phone, and then the computer again; Amazon, who reinvented shopping; Google, who reinvented both search and advertising; Uber, who reinvented taxis, and Netflix, who reinvented video rental.
Others are less familiar: like Silicon Graphics (SGI), who made breakthrough computer graphics easy and widespread; Salesforce.com, who pioneered software-as-a-service when they created a web-based application for sales teams; or my own Rotary Rocket Company, who helped pioneer private space launch services and inspired a new space industry.
What these companies share is a vision that allows them to disrupt their traditional industry and create permanent change. Once these companies have created their change, nobody can go back.
It is these game-changing people and companies who end up changing the world.